These days my nights feel colder,

Empty rooms and shoulders bolder

Words we used to speak so soft now fade

Echoes in my soul that never stay.

Even the melody feels incomplete

Lost in a silence I can’t defeat

Shadows of us linger in my mind

Trying to chase the memory I left behind.

Where’d you go, when the night gets low?

I need your voice, let your love flow

Hold me close through every word

Bring me back, let my heart be heard

Like a record scratched,

I’m spinning.

Time slips past without you in it.

Reaching out through empty air,

Wishing you’d find me waiting there.

Slide back in, I’ll open wide

No more secrets that we hide

Breathing in the space you leave

Learning how again to believe.

Where’d you go, when the night gets low?

I need your voice, let your love flow

Hold me close through every word

Bring me back, let my heart be heard

Bring me back, let my heart be heard.

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Backstory: Unheard Echoes

This poem came from the space between silence and longing. I wrote Unheard Echoes on one of those nights where your bed feels too big, the air too still, and the only thing louder than the quiet is memory.

It wasn’t about one person. It was about the feeling of them, their voice, their warmth, the rhythm they brought into your world. And how all of that can vanish, leaving you chasing ghosts in your own head.

I’d been thinking about what it means to miss someone, not just in moments of nostalgia, but in the mundane, like reaching for a song you both loved and realising it now carries more ache than melody.

It’s that liminal space:

• After connection, before closure.

• Where you almost move on, but something holds you.

It’s a plea, really.
To be found again.
To be heard.
To not have your heart echo back at you with nothing but silence.

That’s where this poem was born.
From the stillness that used to be shared.

And now?
It’s just unheard echoes.

ACT 1 - THE END OF DUTY

The man who once made her run up the stairs in a flurry of shock and joy now lies beneath the fluorescent glare of a Critical Care Unit in a modern city, motionless, surrounded by women in blue, their masked faces as indifferent as fate itself.

Annapurna does not move closer. She watches from the threshold, her hands clutching the edge of her saree like a lifeline. The rhythmic beeping of the monitor is the only thing tethering him to this world, a metronome ticking away the last beats of a life lived in duty.

Her husband, Shankar, had been a good man. A dutiful man. The kind who paid his taxes on time, never questioned a family elder, never spoke louder than necessary. A man born in a different era, where love was measured in reliability, not poetry; where affection was shown through presence, not touch. He had never hit her. He had never raised his voice. He had simply filled the space of a husband the way a ritual fills an empty bowl, predictable, obedient, unexamined.

Her fingers twitch. A part of her expects herself to move, to walk to his bedside, to touch his hand, to whisper a prayer. To perform the role expected of her. But her feet remain planted. The distance between them is only a few feet, yet it feels vast, impossible, final.

The women in blue adjust the tubes, their movements brisk, practiced. They do not ask her to come forward. No one does.

For the first time in seventy-eight years, no one is telling her what to do.

The machine hums. The doctor clears his throat.

Doctor: "His GCS score is low. There’s minimal brain activity. We can continue ventilation, but there’s no guarantee of recovery. You have to decide."

Her hands tremble. She should do what is right. She should let them keep him on life support. But something inside her resists.

Beep. Beep. Beep. The sound slices through the room like her father’s finger tapping on wood.

FLASHBACK 1: DOUBT (Mangalore, Age 10)

The antiseptic smell dissolves into the scent of ink, sandalwood, and damp monsoon air. She is back in Mangalore, standing in front of her Appa’s desk, the wood swollen from years of stubborn humidity. He taps his fingers as he speaks.

Appa: "Your brother will go to study in the city. You will stay home. A girl’s place is with her family."

Annapurna: (hesitant) "But… I am good at numbers, Appa. The teacher said I—"

Appa: (cutting her off, patient but firm) "No more questions, Puttali. A girl’s world is inside the home. That is our way."

The words fall heavy, like stones in a river.

Her mind instinctively shouted I don’t want to be a Puttali. I want to be your magalu.

Her thoughts become a cauldron she does not dare spill. Do I trust my own voice, or the certainty in Appa’s? Amma and my aunts are always at home, and everyone says that is their rightful place. It must make sense. Then what about the maid who comes every morning, sari damp with sweat, carrying her own hunger in her eyes? She is not in her home. Maybe that is why she doesn’t have one. Or maybe, she wonders with a child’s guilty curiosity, maybe the maid is freer than all of them, precisely because she belongs to no home at all.

The logic quiets her. The doubt sinks. A stone pressed into her chest.

Back in the CCU, she clenches her fists. She has never made a choice for herself. Her throat tightens. She takes a step forward, almost.

But fear pulls her back. The silence around the doctor’s words swells until it becomes another room entirely.

FLASHBACK 2: FEAR (Bombay, Wedding Night – Age 24)

The sterile light fades into a dimly lit bedroom in Bombay, heavy with the smell of turmeric, jasmine pinned into her hair, oil lamps flickering shadows across the walls. She sits at the edge of the bed, pulse pounding in her throat.

Shankar clears his throat, words clumsy.

Shankar: (awkward, soft) “I will not… I will not ask you for more than you are ready to give.”

She nods, grateful for his gentleness. But fear remains.

Not of him, not exactly. She had known what her father wanted, what her brother expected, their demands were clear, their rules fixed. But a husband was different. His wants were invisible, unpredictable, waiting to be revealed in the privacy of these walls.

What new duties will he name? What hidden hungers will surface? What corners of myself will I be asked to give away?

Her heart races. She fears his touch, yes, but she also fears her own. What if her body betrays her? Already her skin tingles where jasmine brushes her neck, reminding her this adornment is not for her, but for someone else’s eyes. What if she feels something she has been taught is forbidden? A good wife does not want. A good woman does not desire. Desire is shame, and shame is ruin.

The silence thickens. She sees him, awkward, kind, and yet he is still a stranger. This room is a door closing behind her, locking her into a life she cannot escape. Fear curls around her like smoke: fear of failure, fear of shame, fear of permanence.

Back in the CCU, the same fear coils around her chest, ancient and familiar.

Annapurna (to herself): “If I let them take him off the machine, I will be alone. I have never been alone. What if I do not know how to exist without duty?”

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FLASHBACK 3: HAPPINESS (Bombay, Proposal – Age 23)

A younger Annapurna stands beneath a narrow staircase in a Bombay home, the air thick with the weight of summer. Sweat trickles down her back. Outside, scooters honk as if competing for every scrap of attention, children shout in the street, servants clatter dishes in a busy kitchen.

And yet, in that crowded house, her world had shrunk to a single figure.

For months, she had lived on stolen fragments: quiet glances across balconies, the outline of a white starched shirt gleaming in the relentless Bombay sun. No words had been exchanged, but something had already been spoken. A story told in silence, a language carved out of restraint.

In those moments she had felt, for the first time, her heart beat for herself. A dream. A desire. Unburdened by expectations. Not her father’s daughter. Not her brother’s sister. Not yet someone’s wife. Just Annapurna, alive in the secret thrill of being seen.

Now Shankar stands before her, shifting from foot to foot, awkward but resolute.

Shankar: “I have… I have spoken to my parents. I have spoken to yours. If you agree, we should… marry.”

The words fall between them like stones, unmovable.

For a flicker, her heart soars, joy at the thought that this could be freedom, that the dreams she had spun in silence might find a home. But just as quickly, dread creeps in. Marriage does not mean freedom. Marriage means a new master, a new set of duties, a new lock on her life. Her Appa’s words echo inside her: a girl’s world is inside the home.

Her mind screams, her heart laughs. She turns and runs up the stairs, the silk of her saree whispering against the railings. She does not know whether she is running toward joy or away from dread. Perhaps both.

Back in the CCU, she understands now: it was never happiness. It was certainty. And certainty has abandoned her.

The ventilator exhales, a hiss that feels too human. It carries her back into another kitchen, another life.

FLASHBACK 4: FATIGUE (Mangalore, Festival – Age 72)

The CCU’s hiss becomes the shriek of a pressure cooker. She stands in her Mangalore kitchen, sweat stinging her brow, hands covered in flour, rolling dough while puris sizzle in oil. Her legs ache, her back throbs, the air thick with spice and noise. Her husband stands in the doorway.

Husband: (gently) "You don’t have to do it all. Sit, rest. Let the younger ones manage."

Annapurna: (bitterly) "And if I stop, who will do it? These things do not happen on their own."

The oil hisses. The ventilator hisses. Both accuse her.

Now, in the CCU, she wonders, was that her whole life? A series of tasks because who else would do them? She is tired. Not just from age, but from a lifetime of servitude. And maybe, just maybe, this is her moment to stop.

The doctor repeats, gently: "There is no guarantee of recovery. We can keep him on the ventilator or let nature take its course. The choice is yours."

She almost laughs. The choice is mine.

A woman who’s never been allowed to choose is now asked to make the most irreversible choice of all.

She closes her eyes. Sees his face. Sees her own. Not the one in the mirror, but the one buried under seventy-eight years of silence.

And with trembling lips, she speaks:

"Let nature take its course."

Not because she doesn’t care. But because, for once, she does.

She knows it’s late, too late for dreams, perhaps too late for reinvention. But not too late for honesty. Not too late to feel something that was hers and hers alone.

Freedom had come not with a trumpet, but with a breath. At seventy-eight, it was finally hers. And even bound by time, it was worth everything.

Backstory: Between Beats

I wrote this poem during a rest period between sets at the gym. I had just finished a heavy set of shoulder presses. Sixty seconds before the next one.

In that pause, you reflect on what just happened. You steady your breath. You prepare for what’s next. There’s purpose in the pause, because you know what’s coming.

But my mind wandered, what if there was no next set?

What if life just stayed in that limbo? Moving, yes. But not really going anywhere. Like muscle memory taking over. Like a body that knows the motions, even when the mind has checked out.

From the outside, you look sharp. Functional. Focused.
But inside, it’s just noise. A routine on autopilot.

You can coast through life the same way you coast through workouts, precise, performed, practiced, yet purposeless.

Between Beats is about that space.
Where you look like you’re in motion, but you’re standing still.
Where you wait for the next beat to come.
The one that makes it all feel like it means something again.

Backstory: Loneliness

I wrote this poem, Loneliness, a few days ago. It is something I've grappled with for as long as I can remember. Most times, it’s quiet. So quiet, you don’t even know it’s there until it’s everywhere.

For me, it didn’t come as heartbreak or a breakup. It came in slow moments—missed calls, paused conversations, a growing sense that I was speaking but not really being heard. I was surrounded by people, yet somehow, alone.

It wasn’t isolation. It was invisibility.

It started in my head—a thought, then another, pulling me inward. Before I knew it, I was slipping into silence, into distance, into the comfort of my own echo. It felt safer not to reach out than to feel ignored. That’s the trick of loneliness—it pretends to protect you while it slowly pulls you apart.

This poem is about that.

About how loneliness builds—not in one moment, but in a thousand tiny ones. And how by the time you notice it, you’ve already stopped noticing everything else.

A dear friend of mine witnessed something visceral and raw the other day. This poem is dedicated to her, hoping these words brings some relief.

Loneliness is a disease; it is not a state of mind. It has the potential to kill you if left untreated.

Backstory: Two Versions of Me

I grew up in a house full of women.

A mother who carried more weight than she should have.
A grandmother who spoke in sighs more than words.
Aunts and sisters who filled every space, yet somehow had none of their own.

Men made the decisions.
Women made the tea.

It was an unspoken rule in our small town of Aluva, Kerala—the kitchen was theirs, the table was not. They were always on call, always present, yet invisible when it mattered. Alive, but not truly living.

I was two people at once.

One version of me saw their pain, felt the injustice in the way their lives were shaped by decisions they never made.
The other basked in privilege, the quiet understanding that being a man in the family meant I could step into spaces they never could.

And that contradiction shaped me.

We have come a long way since then. But some days, I wonder—have we come far enough? Because even now, in boardrooms, in families, in societies that claim progress, the kitchen door is still open, and the table is still full of men.

That is why I wrote this.
Because Women’s Day should not be a day.
It should be a reckoning.

Backstory: The Making of a Mother

Motherhood isn’t just birth—it’s becoming.

A woman does not simply wake up as a mother. She is forged. In pain, in sacrifice, in moments of quiet strength no one sees. Blood and love spill in equal measure—one giving life, the other binding it forever.

And when death comes, it does not sever. A mother’s love isn’t bound by breath—it lingers, it remains, it pulls at the fabric of existence itself.

Because to be a mother is not just to give life. It is to be life.

Backstory: Deceit

Deception never comes with a warning. It arrives softly, wrapped in the kind of words that feel safe, the kind of touch that reassures. You listen. You trust. You step closer.

And before you know it, you’re caught.

The lies weren’t obvious at first—they were spun carefully, deliberately, meant to hold, not to break. You tried to believe. You wanted to believe. But lies don’t just exist in words—they seep into the spaces where truth should have been, twisting everything you thought was real.

By the time you realize, the damage is done.

Now, you stand in the wreckage, looking at the web that once shimmered like silk, seeing it for what it truly is—fragile, false, already breaking.

And maybe, so are you. But at least now, you see.

Backstory: The Weight of What’s Left Behind

Some people don’t leave all at once.

They linger—in the spaces between thoughts, in the ghost of their touch, in the way silence hums their name when no one is speaking.

You tell yourself the world is vast, that there’s more to see, more to hold, more to chase. But in the quiet moments, when everything slows, it shrinks to just one thing. Them.

A kiss too brief, too careful—like they were rationing affection. Like love was something to be saved, not spent.

And now, all you’re left with is that feeling—the absence that never truly leaves.

Backstory: When the Game Stops Playing You

Every day, we wake up and life tosses the coin for us. Our job is to catch the coin and play along.

We tell ourselves the odds are in our favor—that we’ll outrun the averages, outplay the game. Some of us get lucky. Some of us build streaks so long, we start believing luck had nothing to do with it.

Until one day, the hand that tosses the coin… goes still.

This is for the ones who never got to call heads or tails. For the ones we lost to the toss of life.

Some bets, we never get to make.

Backstory: In Motion

There’s a strange feeling that comes with living between two places—two worlds that claim you, yet neither fully yours.

You leave, only to return. You return, only to leave again.

At first, you think you’ve arrived. The familiar streets, the laughter of old friends, the weight of memories settling on your skin like dust. For a while, it feels like home. But then, something shifts—a pull, a restlessness, a voice whispering that you don’t quite belong.

So you leave again, chasing the comfort of the other home, the one you built, the one that still feels unfinished. And when you get there, the cycle begins again.

Maybe home isn’t a place. Maybe it’s motion. Maybe you were never meant to arrive at all.

Backstory: The Crime of Wanting

Imagine this—

You know you shouldn’t. You tell yourself you won’t. But the space between you and them is too much, too loud, pressing against your ribs like something alive.

A glance lingers a second too long. A breath held a little too deep. The kind of silence that crackles, waiting to break.

You tell yourself you have control. That you can stand still. But your hands twitch at your sides, guilty before they even move. Because deep down, you know—

A touch is all it takes.

And if the punishment is being locked in their arms, if the sentence is never leaving—
then tell me, wouldn’t you commit the crime?

Some crimes are worth it.

ACT 4 – The Reckoning

Agni and Tapasya – The Fire That Consumes, The Fire That Purifies1

Read ACT 1 - The Collision

Read ACT 2 - The Tension

Read ACT 3 - The Breaking Point

The message came late at night, just as Vaani was about to close her eyes.

Veer: "Meet me tomorrow. 11 PM. The old temple on the hill."

She stared at the words. She knew the place—everyone in the city did.

A temple that once stood magnificent, its walls carved with gods who had watched over centuries of devotion. Until one night, it burned.

Some said it was an accident. Others whispered stories of a forbidden love—a priest’s daughter and a warrior who had met in secret, their bodies pressed against the cold stone, their whispers carried away by incense and moonlight.

They had set fire to the offerings that night. Maybe to hide their sin. Maybe to mark it.

The flames had swallowed the temple whole.

But even after the destruction, one fire refused to die.

In the center of the ruins, beneath a broken archway, a small eternal flame still flickered—fed by unseen hands, untouched by time.

It was said that those who stood before it could feel the fire in themselves again.

Veer had chosen this place deliberately.

"It burned once," he had said. "And yet, its fire never died. Maybe it still knows how to take what we no longer need. Maybe it knows how to give it back."

Vaani didn't reply to the message. But she didn’t need to.

She would be there.

The Fire That Was Lost

They arrived just before midnight.

The temple stood silent in its ruins, the smell of charred wood long gone but still lingering in memory. The eternal flame burned low, flickering in the darkness.

Vaani ran a finger over the blackened stone, tracing the remnants of a deity’s face, worn smooth by time.

"Do you ever feel like something inside you burned away?" she murmured.

Veer exhaled, his gaze fixed on the flame.

"Not burned away," he said. "Burned out. Like a fire that was never fed again."

Vaani turned to him.

"And now?"

Veer’s eyes flicked to her lips before returning to her gaze.

"Now, I feel it again."

She swallowed.

"Maybe the fire was never gone. Maybe it was just waiting."

Veer’s voice dropped lower.

"Then let’s feed it."

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Veer’s Offering – The Takers

He stepped forward first. The eternal flame danced, waiting.

In his hand, a slip of paper. He clenched it tight before unfolding it, his fingers tightening as he read the names.

"These are the ones who took without giving. The ones who left me hollow."

The fire crackled, waiting.

"The one who called me at 3 AM when she was drowning in her own sorrow, but disappeared when I needed her to listen."

The paper curled, blackened.

"The friend who told me I was ‘too much’ after I had carried her through the darkest days of her life."

Vaani watched as he dropped another name into the fire, the glow illuminating his face.

"The one who only ever saw me when he needed something."

His jaw tensed. He exhaled sharply.

"The one who swore loyalty, then disappeared the second my hands were empty."

Another name. Another ember.

Vaani stepped closer. Not touching, but near enough to feel his warmth.

"And what do you want now?" she asked, her voice barely more than a whisper.

Veer turned to her, his breath unsteady.

"To take something back."

Vaani’s lips parted slightly.

"And what is that?"

Veer’s fingers twitched, his voice thick with something unspoken.

"Desire."

The fire roared.

Vaani’s Offering – The Longing That Was Never Met

She stepped forward next. Unlike Veer, she had nothing in her hands. No paper. No names.

Her offering was carved into her bones.

She lifted her palms, stretching them towards the fire.

"I offer every touch that never came."

The wind howled through the ruins.

"I offer the nights I lay awake, craving a whisper, a hand, a presence that never arrived."

Veer’s breath hitched.

"I offer the years I spent waiting for a man who never reached for me, for the ones who touched my body but never saw my soul."

The flames flickered, as if breathing in her pain.

"I give you every moment I ached for love and received silence instead."

She exhaled, her hands trembling.

"I give you the emptiness, the hunger, the waiting."

Veer stepped behind her, close enough that she could feel his breath on the back of her neck.

"And if you could take something back?" he asked, his voice low, thick.

Vaani turned, meeting his gaze. The air between them was electric, charged with something undeniable.

"I’d take what was mine all along."

Veer lifted a brow.

"And what’s that?"

Vaani inhaled.

"Pleasure."

The fire flared, licking the night sky.

The Fire That Burns Within

The temple had accepted their offerings.

But the fire had not died.

It had only moved.

Their eyes met. The distance between them, once safe, had collapsed into something dangerous. The temple walls stood silent, bearing witness to something inevitable.

Veer: "You’re shaking."
Vaani: "No, I’m burning."

He lifted his fingers, traced them near her wrist, not touching. Just close enough that she could feel the heat of him.

"Then why won’t you move?" he murmured.

She swallowed hard, pulse thudding against the silence. "Because if I do, I won’t stop."

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His fingers brushed hers, barely there. A whisper of skin against skin. The restraint in that touch was more unbearable than anything reckless could have been.

Vaani: "Is this your way of undoing me?"

Veer: "No. This is my way of watching you come undone."

His breath touched her lips before he did. The fire licked at their shadows, as if waiting for them to collapse into it.

Vaani: "Your heartbeat—"

Veer: "Isn’t mine anymore."

A fraction of space remained. A boundary too fragile to last.

His fingers found her jaw, tilted her head back just enough.

Veer: "I should stop."

Vaani: "Then stop."

He didn’t.

Lips hovered, breaths mingled, heat a living thing between them.

Veer: "If I touch you, I won’t stop."

The fire surged behind them. The embers caught the wind, circling like spirits, waiting for the moment of surrender.

Vaani: (whispering against his mouth) "Then don’t."

The fire burned. And then—

A flicker in his eyes. A flicker in hers.

A sudden, shattering recognition.

They were staring into a mirror.

The fire in him was the fire in her. The hunger in her gaze was the one he had spent a lifetime suppressing. The ache in his bones was the same one that had hollowed her out for years.

The shadow and the self. The storm and the stillness. The same wound, the same fire, the same relentless search for something to make them whole.

Vaani exhaled sharply. And then—

She smiled.

Not a playful smirk, not a mask of control, but something unguarded. Something that broke through the urgency and replaced it with something deeper, something terrifyingly clear.

Veer stared at her, and slowly, he smiled too.

A quiet, breathless understanding settled between them. The fire had always been theirs. It had never needed to be consumed, never needed to be extinguished.

Because in the end, it wasn’t about surrendering to the fire.

It was about realizing they were the fire.

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ACT 3 – The Breaking Point

Kama and Rati – Desire and its Consequence1

Read ACT 1 - The Collision

Read ACT 2 - The Tension

The chat had been silent for three days. Not because the fire had died. But because they were afraid of what came next.

Vaani had caught herself looking at her phone too often. She didn’t chase. She never had. But this was different. This wasn’t the kind of silence that signalled an ending. This was the kind of silence that begged to be broken.

Veer had almost typed out a dozen messages. Deleted them all. He had never been a man who reached first. But with her, that restraint felt ridiculous.

And so, three nights after the café, he gave in.

Veer: “The fire is truly burning.”

Vaani read it twice. Her lips curled into a slow, knowing smile.

Vaani: “And yet, you waited three days to tell me.”
Veer: “I wanted to see if it would burn itself out.”
Vaani: “And?”
Veer: “It didn’t.”

The heat between them was undeniable now.

Vaani: “You’re playing with fire.”
Veer: “No. I’m watching it.”
Vaani: “And what do you see?”
Veer: “Something that refuses to die.”

A pause. A heartbeat. A confession waiting to be said.

Vaani: “Maybe you should let it.”
Veer: “Maybe you don’t want me to.”

She smirked at the screen, fingers tapping, deleting, retyping. The game was delicate—pull too hard, and it would snap. Hold back too much, and it would suffocate.

Vaani: “What if it consumes us?”
Veer: “Then we burn together.”
Vaani: “You say that like it’s inevitable.”
Veer: “Isn’t it?”

Vaani exhaled slowly. Three days of silence, and now, every word felt heavier, drenched in meaning.

Vaani: “You don’t scare easily, do you?”
Veer: “I don’t fear things I already understand.”
Vaani: “And you think you understand this?”
Veer: “No.”
Vaani: “Then why aren’t you running?”
Veer: “Because I don’t run from what I want.”

Her throat tightened. He wasn’t asking. He wasn’t even chasing. He was just there, waiting, daring her to be honest.

Vaani: “And what do you want, Veer?”
Veer: “Everything you won’t say out loud.”

She swallowed, gripping the phone tighter. He wasn’t touching her, and yet she felt stripped, seen in a way that left her breathless.

Vaani: “You think words are enough?”
Veer: “No.”
Vaani: “Then why do you keep using them?”
Veer: “Because it’s all I have right now.”

A shiver ran down her spine. This was not banter. This was something else. Something dangerous in its honesty.

Vaani: “And if words stop being enough?”
Veer: “Then I won’t use them.”

Her fingers hovered over the keyboard, her pulse erratic. She had played these games before. But this wasn’t a game.

Vaani: “Tell me, Veer—do you always take what you want?”
Veer: “No. But I never walk away from it.”

The space between them crackled. The next move was hers.

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The Betrayal of Touch – Vaani’s Story

Vaani had once been with a man who touched her. But he had touched others too.

His hands had traced promises down her spine, pressed confessions into her skin—but those hands had never truly belonged to her.

She had trusted him. More than she should have. More than was wise.

And when the truth came, it didn’t come from him. It came from another woman, a voice tired and sharp with betrayal.

“Ten years,” the woman had said. “He’s been with me for ten years.”

And just like that, Vaani realized—she was not his fire. She was just another ember in the pile of bodies he had collected.

She had given him her body, her trust, her desire.
And in return, he had given her a truth she never asked for.

Vaani: “Have you ever wanted something so much, it made you stupid?”
Veer: “Stupid how?”
Vaani: “Stupid enough to ignore the truth.”
Veer: “Yes.”
Vaani: “And did the truth ever forgive you?”
Veer: “No. But I learned to stop apologizing to it.”

She closed her eyes, exhaling. He always answered in ways that made her rethink the questions.

Vaani tilted her head, studying him through the dim glow of her screen.

Vaani: “You know what’s strange?”
Veer: “Enlighten me.”
Vaani: “For all your restraint, I don’t think you fear desire.”
Veer: “I don’t.”
Vaani: “Then what do you fear?”

He hesitated. A split second too long.

Veer: “Giving too much of myself to the wrong person.”

Vaani stilled.

Vaani: “Someone took more than they gave, didn’t they?”
Veer: “No.”

A sharp exhale. A bitter smirk.

Veer: “They took everything, and never even realized it.”

Vaani leaned forward, eyes narrowing.

Vaani: “Tell me.”

Veer looked at the words on the screen. Tell me.

It wasn’t a question. It was a demand. A permission slip to bleed.

And so, he did.

The Weight of Sacrifice – Veer’s Story

Veer had once given everything for a friend. Time, loyalty, pieces of himself he would never get back.

She had needed him, and he had been there—without question, without boundaries.

He had driven for hours when she called at 2 AM. Held her as she cried. Burned pieces of his own life to keep hers warm.

And when she no longer needed him, she had vanished.

No gratitude. No acknowledgment.
Just silence.

One day, he had seen her post something online—a memory she had rewritten. His presence erased. He had been nothing.

Veer: “Some people take what you give and never look back.”
Vaani: “And some people give without knowing how to take.”
Veer: “Which one are you?”
Vaani: “Both.”
Veer: “Me too.”

The silence between them was a thinly veiled invitation.

The Slow Burn

Veer: “I thought about you last night.”
Vaani: “Oh?”
Veer: “Yes. I was wondering how someone so dangerous could look so soft.”
Vaani: “I’m only dangerous to men who think they can tame me.”
Veer: “I don’t tame. I unravel.”
Vaani: “That sounds like a threat.”
Veer: “Only if you run.”

Her pulse quickened.

The Body Remembers

Vaani stretched out on her bed, phone warm in her hands.

Her body had long learned how to stay untouched.
To exist without expectation.
To live without hunger.

But now, it was waking up. Restless.

Veer’s words weren’t just words. They were a hand pressing against her skin, unseen but felt.

Vaani: “Tell me something you shouldn’t say.”
Veer: “If I touch you, I won’t stop.”

A breath. A heartbeat. A decision waiting to be made.

Vaani: “Good.”

And just like that, the match was struck.

Desire seeks validation. Passion seeks a way out. The mind resists, but the body remembers.

ACT 4 - Coming on 15 Feb

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ACT 2 – The Tension

Radha-Krishna: The Longing of the Self for the Self1

Read ACT 1 - The Collision

The café smelled of burnt coffee and quiet confessions. Dim lights pooled on dark wooden tables, and the hum of soft conversation filled the space, but around them, there was silence. A vacuum. An anticipation that neither of them acknowledged but both felt in their bones.

Vaani was already there when Veer walked in. She wasn’t nervous. He wasn’t late.

For a moment, they just looked at each other.

He was sharper in person—lean, precise, deliberate in the way he took up space. She was softer than he had imagined, but there was something unreadable in her eyes. A quiet defiance. A challenge. She wanted him to press into the parts of her that weren’t obvious, and she knew he would.

He sat down. No pleasantries.

Veer: “Tell me the moment you knew it was over.”

Vaani: (laughs, shakes her head) “You don’t start small, do you?”

Veer: “You wouldn’t be here if you wanted small.”

She sipped her coffee, then leaned in. Too close. Too aware of the air between them.

Vaani: “It was over before it began. But I stayed because I thought I could trick myself into wanting it.”

Veer: “And now?”

Vaani: “Now, I want what burns.”

There it was. The quiet, undeniable shift.

Veer: "A moment of feeling seen, or a lifetime of being touched but never felt?"

Vaani’s lips curled—amusement, deflection, something between the two. But somewhere between the flicker of her pulse and the widening of her pupils, she knew.

She had been caught.

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Veer’s gaze didn’t just rest on her; it stripped her bare. He wasn’t looking at her—he was inside her, past skin and bone, past breath and blood, straight into the impulses firing beneath it all.

It wasn’t attraction. It was intrusion.

And the worst part? She liked it.

Vaani: “You know what I am going to say.”

Veer: “Yes, I do. But I’d much rather hear you say it”

She expected him to smirk, to make some clever remark about fire and destruction. But Veer just watched her, steady, like he had already seen this unravel inside her before she had spoken a word.

The Marriage That Never Was

Veer: "Tell me about him."

Vaani exhaled sharply. She didn’t want to. But something about Veer—his silences, his unwillingness to fill them with empty words—made it easy.

Vani: "He was... kind. A good man. The kind you should want to want."

Veer: "But you didn’t."

Vani: "No."

She traced the rim of her cup.

Vani: "The night before the wedding, my mother sat on my bed and said, ‘Love grows, beta. Passion fades anyway. Stability is what lasts.’”

Veer: "And you believed her."

Vani: "I wanted to."

She clenched her jaw, remembering the first night—his hand on her skin, the way her body had recoiled as if it belonged to someone else. She had stayed still, waiting for desire to come, for some small ember to spark. It never did.

Vani: "I told myself attraction was a myth. That I was broken for not feeling it. That respect and admiration should be enough. That lust was something childish, something people grew out of."

Veer’s expression didn’t change, but she saw something shift in his eyes.

Vaani: “And then one day, I realized—”

She hesitated, breath shallow, as if speaking it aloud would make it even more unbearable. Then she met his gaze, steady, unflinching.

Vaani: “—I wanted it. Not just in passing, not just as a fleeting thought. I needed it. More than I wanted it. More than I was ever allowed to want it.”

Her fingers tightened around her cup, knuckles whitening.

Vaani: “I wanted to free my body from the chains of my own making. From the weight of their words—their rules, their warnings, their quiet disapprovals wrapped in concern. I wanted to be ruined by my own hunger. To feel something that wasn’t measured, wasn’t polite, wasn’t sanctioned.”

She swallowed, heat rising in her throat.

Vani: “To be the lamb walking towards the slaughter, eyes wide open, wanting the blade.”

Silence.

Veer leaned forward, voice quiet.

Veer: "Did you ever tell him?"

Vaani laughed, hollow and bitter.

Vani: "He didn’t need me to. He already knew."

The One-Sided Giver

Vaani studied him, the silence between them stretching.

Vaani: "And you? Tell me about your moment."

Veer smirked, shaking his head.

Veer: "Oh no. Not yet. I am not done asking."

Vaani: (tilts her head, amused) "You realize that means I’m going to pry, right?"

Veer: "Of course."

Vaani: "Then tell me. When did you know?"

He tapped his fingers on the table, watching the way her lips curved slightly at the edges—half a dare, half a warning.

Veer: "It wasn’t a moment," he admitted finally. "It was a slow bleed."

Vaani: "Bleed how?"

Veer leaned back, stretching his arms.

Veer: "You ever have people in your life who take and take and take, and you tell yourself it’s fine because that’s who you are? Because giving makes you feel like you have a purpose?"

Vani: "I had friends like that. Maybe they weren’t bad people. Maybe they didn’t even realize they were doing it. But they took."

Vani: "And you let them."

Veer: "For years."

He picked up his cup, but didn’t drink from it.

Veer: "I held them when they broke down after being dumped in the middle of the night on an empty road. I picked them up from police stations at 4 AM, no questions asked. I fought battles they never even knew existed, shielded them from consequences they never had to face. I was the first call in their crisis, the last one standing when everyone else left.”

Veer’s face tightened, as if his inner demons were clawing at the surface, their sickles poised, hungry to be unleashed. His pupils dilated, his fists clenched—his body a battlefield between restraint and the fury threatening to consume him. He was transforming, right before Vaani’s eyes, into a version of himself he thought had long been buried.

And then—one deep, shuddering breath.

As swiftly as they had risen, the demons crumbled, banished once more to the dark recesses of Veer’s personal graveyard, where ghosts of his past lay restless but chained.

Veer: “And when the dust settled, when they healed, when they no longer needed saving—so did their memory of me. I was their silent guardian, only to realize I was also invisible to them after the storm had passed."

Vaani: "No one was there."

Veer chuckled, shaking his head.

Veer: "Worse. They made me feel guilty for asking."

Vaani exhaled, tilting her head.

"Vani: “So what did you do?"

Veer smirked, but there was no amusement in it.

Veer: "I cut them off. All of them. One by one."

Vaani: "And did it help?"

Veer: "Yes and no." He shrugged. "It was freeing, but it also left me with a question I didn’t know how to answer."

Vaani: "Which was?"

Veer met her gaze, voice softer now.

Veer: "If I wasn’t the giver, then who was I?"

Silence.

Veer’s phone buzzed.

Vaani: "They’re taking from you, aren’t they?"
Veer: "How do you know?"
Vaani: "Because you sound just like me."

Veer’s throat tightened.

Veer: "What do we do about it?"
Vaani: "We learn to take back."

There was a pause. Then Veer whispered, slowly.

Veer: "Or we find someone who gives."

The tension between them wasn’t just attraction anymore. It was something else. Something deeper.

Something terrifying.

The Tipping Point

Vaani sat alone, staring at her reflection in the mirror. She had given and given—her body, her mind, her trust—and received nothing in return.

Veer, across the city, sat in his car outside his apartment, swiping through his memories, at the night sky, looking at his own hands—hands that had held so much weight for others, but never for himself.

They weren’t whole.

They weren’t even sure if they wanted to be.

But for the first time in a long time, they felt seen.

Read ACT 3 - The Breaking Point

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ACT 1 – The Collision

Ardhanarishvara: The Self Meets the Self1

Vaani had never really believed in Tinder. It was a necessary evil—a game of ephemeral connections, where attraction was fleeting, and conversations often ended in ghostly silence. But tonight, she swiped right, almost absentmindedly, on a profile that felt oddly familiar.

Veer

Something about his bio amused her. It wasn’t the usual attempt at charm or humour; instead, it was a single sentence: "I am not here to be understood, and neither are you."

It was both arrogant and intriguing.

She waited. A match.

Veer messaged first.

Veer: "You hesitated before swiping, didn’t you?"

Vaani: "I did. I usually don’t match with people who sound like they think they’ve figured life out."

Veer: "And yet here we are."

Vaani: "Yes. Here we are."

Veer didn't flirt. He dissected.

Vani didn't seduce. She provoked.

They were both architects in their own right. Vaani, in the literal sense, though she hardly practiced. Stories were her real blueprints her true construction sites—intricate structures built on human frailties crafted with the precision of a master manipulator of emotion. She wrote about love the way one sketches a ruin before it collapses.

Veer was different. He built nothing. He deconstructed. Everything about him was a dismantling—a stripping down of beliefs, illusions even people. It wasn’t cruelty. It was necessity. To him, nothing was worth keeping unless it had survived the brutality of being questioned.

Veer: "Tell me something you won’t admit to yourself."

Vaani hesitated. Not because she didn’t know the answer, but because she had spent years crafting lies around it. The truth sat heavy in her throat, waiting to be acknowledged.

Vaani: "That I am deeply drawn to people who mirror my own darkness."

Veer smirked. Not in amusement, but in understanding. He took a sip of his whiskey, letting her words settle.

Veer: "I was going to say the same thing."

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Vaani wanted to ask him—where did his darkness come from? But she knew better. People like them didn’t reveal their wounds directly. They let them slip through in contradictions, in half-truths, in casual remarks that carried the weight of a past never fully healed.

Vani: "What’s the worst thing you’ve done to someone?"

Veer: "I never let them see what they meant to me."

Vani: "Cruel."

Veer: "Necessary."

Vani: "Or maybe you’re just afraid of what happens when you surrender."‍

Their conversation wasn’t the playful dance of strangers testing attraction. It was war. A cold, calculated unravelling of each other’s defences.

Here they were, drawn to each other like opposing forces in a game neither of them had agreed to play.

Veer: “Tell me, do you like being dangerous, or is it just something you wear?”

Vaani smirked, sipping her drink. “Dangerous? Is that what you think I am?”

Veer leaned forward, voice even. “No. I think you like pretending to be.”

Vaani: (mocking) “And what does that make you? The one who sees through the act?”

Veer: “No. I’m the one who doesn’t flinch when the act slips.”

She paused, searching his face for arrogance, for some trace of the games men played when they thought they had her figured out. But there was none. Just that unnerving stillness.

Vaani laughed, but it came out thinner than she intended. “And here I thought you’d be charming.”

Veer: (shrugging) “Charm is a performance. You didn’t come here for that.”

Vaani exhaled sharply, shaking her head. “You talk like a man who’s been burned before.”

Veer: “Haven’t we all?”

Vaani: “Some burns heal.”

Veer’s jaw tensed. “Not the ones that teach you something.”

For a second, the air between them shifted, no longer playful, no longer a game of quick jabs.

Vaani: "It’s strange, isn’t it? How you can crave something for years and never get it… and then when you finally do, you’re too afraid to reach for it."

Veer: "Or worse. You get it from the wrong hands, and suddenly it’s ruined."

She looked at him then, really looked at him. He was careful with his words, but not with his gaze. There was no performance in the way he held her eyes, just a quiet, steady unravelling.

Vaani: "I was married for years, and not once did I feel wanted. Not once did a touch set me on fire."

Veer: "And I spent years being touched when I didn’t want to be. I flinched every time and pretended I didn’t."

Silence.

Vaani: "When I finally felt fire in the touch, I realized that it was one that was shared by many. I was one of many."

Veer: "Maybe that is how life is. Trust is a thing men take with their hands."

Vaani: "Maybe. But what do we do now?"

Veer exhaled, leaned back. "Maybe this time, we wait for the touch that doesn’t make us want to run."

Vaani tilted her head, considering his words.

Now, she played with fire, but only when she held the match.

Veer saw it in her. The way she tested boundaries, daring men to either chase or leave. But he was neither a chaser nor a leaver. He was a mirror, standing still, letting her see herself in ways she never had before.

And that was the most dangerous thing of all.

Vaani: “Let me guess. You don’t fall easily.”

Veer: “No.”

Vaani: “But when you do—”

Veer: “I don’t fall. I choose.”

Vaani smirked, shaking her head. “So careful. So disciplined. But let me ask you something.”

Veer: (nods) “Go on.”

Vaani: “What happens when you meet someone who doesn’t want to be chosen?”

He looked at her then, really looked at her.

Veer: “Then I stop playing.”

Silence.

The air was thick, electric, crackling with something unspoken.

Vaani: (softly) “Good answer.”

But her fingers were gripping the edge of the table, her pulse just a little too fast. Because for the first time in a long time, she wasn’t sure if she was the one holding the match.

She threw questions like knives.

Veer caught them.

And for once, she wasn’t sure if she wanted him to let go.

And yet, here they were, drawn to each other like opposing forces in a game neither of them had agreed to play.

Veer: “Do you believe in fate?”

Vani: “I believe in patterns.”

Veer: “And we’re a pattern?”

Vani: “Something inevitable.”‍

The moment was dense with meaning. They knew where this was heading, knew that meeting in the flesh would take this from an intellectual seduction to something they might not escape. She sent him a location. A café. No emojis, no hesitation. Just a place. And Veer, who never let himself be pulled into the unknown, typed a single word back:

"Tomorrow." The word felt too final, too irreversible. He stared at the screen for a full minute before pressing send.

Read ACT 2 - The Tension

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Additionally, cold calling requires stepping out of one's comfort zone and engaging in unfamiliar interactions, which can feel threatening to our sense of belonging and social acceptance. The fear of rejection, coupled with the pressure to perform, can create a psychological barrier that inhibits our ability to initiate and sustain cold calling efforts.

However, understanding the neuroscience behind cold calling can empower sales professionals to overcome these challenges and cultivate a mindset of resilience and effectiveness. By reframing cold calling as an opportunity for growth and learning, rather than a threat to be avoided, individuals can harness their cognitive resources and channel them towards achieving their sales goals.

The brain science

During a cold call, both the seller and the buyer undergo various cognitive and emotional processes that are influenced by the structure and function of their brains. Here's an overview of what goes on in the brain for both parties:

For the Seller:

1. Activation of the Amygdala: The seller's amygdala, the brain's emotional center, may become activated in response to the anticipation of rejection or failure. This activation triggers the release of stress hormones, such as cortisol, which can lead to feelings of anxiety and apprehension.

2. Engagement of the Prefrontal Cortex: The seller's prefrontal cortex, responsible for decision-making and executive functions, plays a crucial role in planning and executing the cold call. It helps the seller process information, formulate responses, and regulate emotions during the conversation.

3. Dopamine Release: As the seller engages in the cold call and perceives positive feedback or progress towards their goals, dopamine—a neurotransmitter associated with pleasure and reward—is released in the brain. This dopamine release reinforces positive behaviors and motivates the seller to continue their efforts.

4. Activation of Mirror Neurons: Mirror neurons in the seller's brain enable them to empathize with the prospect's emotions and intentions. This allows the seller to adjust their communication style and build rapport with the prospect by mirroring their gestures, tone of voice, and body language.

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For the Buyer:

1. Initial Skepticism: When receiving a cold call, the buyer's brain may initially respond with skepticism and caution. The prospect's amygdala may become activated as they assess the potential risks and benefits of engaging with the seller.

2. Analytical Processing: The buyer's prefrontal cortex engages in analytical processing as they evaluate the information presented by the seller. They may assess the relevance of the offering to their needs, weigh the potential benefits against the costs, and consider alternative solutions.

3. Emotional Response: The buyer's limbic system, which includes structures like the amygdala and hippocampus, influences their emotional response to the cold call. Positive interactions with the seller or perceived value in the offering can evoke feelings of trust, curiosity, or interest, while negative experiences may trigger skepticism or reluctance.

4. Decision-Making: As the cold call progresses, the buyer's brain evaluates whether to continue the conversation, express interest in learning more, or decline the offer. This decision-making process involves the interplay of various brain regions, including the prefrontal cortex, insula, and striatum, which weigh the potential rewards and risks of further engagement.

Overall, both the seller and the buyer experience a complex interplay of cognitive and emotional processes during a cold call, shaped by their individual neural circuitry and past experiences. Understanding these underlying mechanisms can help sales professionals tailor their approach to effectively engage prospects and facilitate meaningful interactions.

Five Rules of Cold Calling:

1. Prepare Strategically: Before making any cold calls, invest time in researching your prospects and understanding their needs, pain points, and priorities. Tailor your approach and messaging to resonate with each prospect's specific circumstances, demonstrating your genuine interest and value.

2. Master Your Mindset: Cultivate a positive and confident mindset by reframing rejection as a natural part of the sales process and an opportunity for learning and improvement. Visualize success and focus on the value you can offer to prospects, rather than dwelling on potential setbacks.

3. Listen Intently: Approach cold calls as an opportunity to listen and learn from prospects, rather than simply pitching your product or service. Practice active listening and ask open-ended questions to uncover their needs, challenges, and goals. This empathetic approach builds rapport and fosters meaningful connections with prospects.

4. Handle Objections Gracefully: Anticipate and prepare for common objections that prospects may raise during cold calls. Respond with empathy and confidence, addressing their concerns and providing relevant information or insights to alleviate their doubts. View objections as opportunities to deepen understanding and strengthen your value proposition.

5. Follow Up Consistently: Recognize that successful cold calling often requires persistence and perseverance. Follow up with prospects through multiple touchpoints, such as email, phone calls, or LinkedIn messages, to nurture the relationship and move the sales process forward. Consistent and personalized follow-up demonstrates your commitment and professionalism, increasing the likelihood of converting prospects into customers.

Tailoring Your Cold Calling Script Based on DISC Persona

DISC personas are invaluable when it comes to cold calling as it allows for tailoring your script based on the persona of your prospect. You can read the primer on DISC in our article below.

The key attributes that need to be considered when making a cold call are Tone, Pace, Volume, language Style, non-verbal cues, empathy & understanding, and listening skills.

We would love to hear your cold calling stories and how you’ve applied some or all of these techniques.

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What is DISC?

DISC stands for Dominance, Influence, Steadiness, and Conscientiousness - the four primary personality traits it assesses. Developed by psychologist William Moulton Marston, DISC is grounded in the idea that people exhibit distinct behavioural styles, each with its unique strengths and challenges.

The DISC model categorizes personality traits into four primary archetypes: Dominance (D), Influence (I), Steadiness (S), and Conscientiousness (C). Each archetype represents a distinct cluster of behavioural tendencies and preferences.

• Dominance (D): Individuals high in Dominance are results-oriented, assertive, and enjoy overcoming challenges. They are direct, decisive, and prefer being in control.

• Influence (I): Those with high Influence scores are sociable, talkative, and persuasive. They thrive in social interactions and are often enthusiastic and optimistic.

• Steadiness (S): Steadiness is marked by calmness, reliability, and patience. People with high Steadiness prefer stability and consistency and are supportive team players.

• Conscientiousness (C): High Conscientiousness indicates a preference for accuracy, detail, and analytical thinking. These individuals are organized, cautious, and adhere to standards.

Understanding these archetypes can help individuals improve communication, collaboration, and effectiveness in various contexts, including sales.

DISC Ranges, Personas, & Archetypes

Most people exhibit a blend of these traits, with one or two being more dominant. This blend creates unique personas that can influence how individuals prefer to communicate, make decisions, and be motivated.

When an individual exhibits a combination of DISC archetypes, it means they display traits from more than one category, blending characteristics from two or more of the Dominance (D), Influence (I), Steadiness (S), and Conscientiousness (C) archetypes. Here's how combinations typically work:

1. Primary and Secondary Traits: In most cases, individuals have one or two dominant archetypes that are more pronounced than the others. For example, someone might primarily exhibit traits of Influence (I) with secondary traits of Dominance (D).

2. Blended Characteristics: The combination of archetypes results in a unique blend of characteristics. For instance, a person with a combination of Steadiness (S) and Conscientiousness (C) might be both patient and detail-oriented, emphasizing stability while also focusing on precision and accuracy.

3. Adaptability: Individuals with mixed archetypes can adapt their behavior to different situations. They may draw upon the strengths of each archetype depending on the context. For example, someone who is primarily Steadiness (S) but has secondary traits of Influence (I) might be empathetic and supportive in interpersonal interactions while also being able to engage energetically in group settings.

4. Challenges: While having a combination of traits can offer versatility, it can also present challenges. Balancing multiple tendencies may lead to internal conflicts or difficulty in certain situations. For instance, someone with both Dominance (D) and Conscientiousness (C) traits may struggle between their desire for control and their need for precision.

5. Understanding and Development: Recognizing one's combination of archetypes is crucial for personal and professional development. It allows individuals to leverage their strengths, address areas for improvement, and adap

DISC Archetypes relevant for B2B Sales

Combining personas and archetypes offers a comprehensive understanding of customer behaviour in technology purchasing. Personas provide detailed insights into specific buyer segments, while archetypes offer broader, universally recognized patterns of behaviour. Together, they enable teams to develop targeted strategies that resonate with both the unique characteristics of different buyer segments and the fundamental drivers of human behaviour. This integration fosters cross-functional alignment and enables organizations to create more effective marketing, sales, and product strategies. Here are the personas that Ask Willy uses to create its actionable recommendations.

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Relevance to B2B Sales

In B2B sales, understanding the DISC profile of a prospect or client can significantly enhance the effectiveness of sales interactions. Here’s how:

1. Tailored Communication: By identifying a client’s dominant DISC traits, sales professionals can adjust their communication style. For example, a concise, goal-oriented approach for Dominant personalities, or a friendly, empathetic conversation with Steady individuals.

2. Effective Presentations: Knowing the DISC profile helps in structuring presentations and pitches. Influential personalities may respond well to enthusiastic, big-picture ideas, while Conscientious clients prefer detailed, data-driven presentations.

3. Building Rapport: Understanding DISC helps in building rapport by aligning with the client’s communication preferences and values. This alignment fosters trust and a stronger client-salesperson relationship.

4. Managing Objections: Different DISC types have different objections and concerns. A salesperson adept in DISC can anticipate and address these concerns more effectively.

You can see DISC in action by trying out our AI Coach Ask Willy.

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• 150 - Number of times we check our phone every day.

• 5 - Minutes before we are interrupted at work by an email or a colleague.

• 50 - Percentage of users reply to an email as soon as they get it.

• 35 - Days it took Angry Birds 35 days to get 50 million users, contrast that with radio, which took 38 years.

• 15 - Billion dollars is the estimated lost productivity cost of on-the-job smartphone use.

• 300,000 - Texting while driving crashes each year.

We are constantly connected, leaving us unavailable at any given moment.

The brain science

Our pleasure centre, nucleus accumbens, is a cluster of nerve cells right below the cerebral cortex. The region that lights up when gamblers place a bet, drug addicts snort, or when people have orgasms. The likelihood that an activity will lead to addiction is related to.

• how fast it releases dopamine.

• the intensity of that release

• the reliability of that release

All social media, smartphones, and modern-day tech are designed to cause a dopamine surge in the nucleus accumbens as fast as possible.

Peter Milner and James Olds, both neuroscientists, in a famous experiment placed a small electrode in the brains of rats on the nucleus accumbens. The rats had access to a lever when pressed sent a small electrical signal directly to their nucleus accumbens. The rats loved the lever action so much they forgot to eat, sleep, and even skipped sex. The rats kept pressing until they just dropped dead.

“Humans are information-seeking creatures.”, says Neuroscientist Adam Gazzaley. We are wired in a way to respond to information as quickly as we can. We evolved successfully precisely because of our ability to respond to information, and not be super focussed. If our ancestors heard a twig crack [new information] it would have served well to respond to that information than being focussed on whatever they were doing. What if it was a lion, clearly the new cave art could wait.

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Every time we dispatch an email, tap out a text, or scroll through our news feed, our brain gets a dopamine hit, and we feel a tiny sense of accomplishment.

Distraction and Performance Relationship

Adam Gazzaley defines distractions as, “goal-irrelevant information that we either encounter in our external surroundings or generate internally within our minds.”

Our information-seeking drive is stronger than top-down cognitive control — attention, working memory, and goal management.

Repeated interruptions cause brain fatigue, and the casualty is attention, memory formation, and self-distraction. Simply put, the more you eliminate irrelevant input, the more resources you have for high-fidelity focus, mandatory for you to enter an optimal performance state.

Distraction shows up in the lives of sellers in many ways. My favourite few.

• Constantly checking emails and responding to them throughout the day.

• Getting sidetracked by social media notifications and updates.

• Engaging in non-essential conversations or meetings that eat up valuable time.

• Chasing after low-priority leads or prospects.

• Multitasking during important sales calls or meetings, reducing their effectiveness.

• Over-researching potential clients or competitors, losing focus on immediate tasks.

• Falling into the trap of "shiny object syndrome," pursuing new opportunities impulsively.

• Allowing personal life or external factors to disrupt their workday.

• Dwelling on past rejections or failures, impacting their current sales efforts.

• Succumbing to procrastination instead of adhering to a structured sales plan.

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Get unstuck and rewire our brains!

1. Goal Setting - This is the big one, this alone can reduce distractions more than all of the other recommendations put together. The Skwill protocol is the SMARTF3 method to set your goals. SMARTF3 protocol is an upgrade to the traditional SMART goals as it binds an emotional reason and the first three steps (F3) that sharpen your focus and increases commitment.

2. Time Management - Time Management is crucial for achieving your sales goals. At Skwill, we have a simple four-step process to make the most of your time:

   1. Task Selection: Identify performance events – tasks strongly linked to sales outcomes – and focus on them. Other tasks are less critical.

   2. Task Prioritization: Prioritize based on the 80/20 rule (Pareto Principle), focusing on what matters most, supported by research.

   3. Task Chunking: Break tasks into smaller parts to make them manageable and maintain your momentum. This prevents tasks from going unfinished.

   4. Task Scheduling & Execution: Different tasks require varying levels of cognitive and physical energy. Align tasks with your personal circadian rhythm whenever possible. For instance, schedule meetings and negotiations during your high-energy times, like 9:00 am - 12:00 pm.

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3. Notification Ban - We all know the frustration of constant alerts from various sources like Outlook, Slack, Salesforce, WhatsApp, newsletters, and more, interrupting our work every few minutes. A straightforward solution is to enable the Focus settings on your Windows, Android, or Apple laptops and configure them to activate during periods when your cognitive energy is at its peak. This way, you can minimize distractions and boost your productivity.

What else can I do?

• While hanging out with friends or family, ask everyone present to turn off their phones or at least limit the time they take it out.

• Educate your team, friends, and your families about distractions.

• Nature walks can help reset fatigued brains.

• Meditation can enhance attention, memory, and processing speed.

• Physical exercise, especially aerobic activity strengthens our brain’s agility and resilience.

We’d love to hear your views in the comments.

81% of People Fail to Achieve Goals°

3 Reasons Why SMART Goals Often Miss the Mark

SMART goals are structured as Specific, Measurable, Achievable, Relevant, and Time-bound objectives, providing clear and realistic targets for efficient and effective goal setting. While they provide a powerful framework, they tend to fail more often than not. 

1. Lack of Commitment: Without firm commitment, goals remain mere wishes, lacking the dedication necessary to bring them to life.

2. Lack of Clarity: A lack of clarity turns goals into a foggy path, where direction and purpose are obscured, hindering progress.

3. Lack of Momentum: Absent momentum, goals lose their forward thrust, becoming vulnerable to stagnation and the pull of distraction.

Enhancing SMART goals

In setting goals, especially SMART ones, it's crucial to go beyond the basics of structure and practicality. To truly bring your goals to life and ensure they resonate with your deepest motivations, we delve into three pivotal aspects: The Reason, The Feeling, and The First 3 Actions. These elements act as the soul, spirit, and steps that transform your goals from mere plans into powerful, personal missions. 

The Reason

The fuel to your goal-setting fire is the significance it holds in your life. When the reason is strong, the difficult days become mere pauses, not full stops.

The Feeling

Goals should not just be a thought but a sensation. Visualize the triumph, the cheer, and the change - let the emotion of success be your guide.  

The First 3 Actions

Break down your plan into immediate, actionable steps. These initial moves should be SMART themselves, propelling you forward with precision and purpose. 

The beauty of these three ingredients is that they align with our triune brain’s checkpoints and flow:

1. Reason appeases the Cognitive brain.

2. Feeling resonates with the Emotional brain.

3. First 3 Actions reassures the instinctual Reptilian brain.

When each part of our brain is engaged, resistance dwindles, and progress becomes a seamless journey.

Introducing SMARTF3

We enhanced the SMART Goal framework to include the missing three key ingredients, Reason Feeling, & First 3 Actions.

• S: Be specific, define your goal with precision.

• M: Make it Measurable. If you can't measure it, you can't manage it.

• A: Aim for Achievable. Your goal should stretch your abilities but remain within reach.

• R: Root it in Relevance and Reason. 

  • Relevance:

  • Reason: Why is this goal meaningful to you right now?

• T: Time-bound it with a clear deadline.

• F: Fuel it with Feeling. Envision the success and the emotion that comes with it.

• 3 Action Steps: Kickstart your journey by planning the first three steps. This isn't about having the entire road mapped out but knowing the immediate turns to take.

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SMARTF3 In Action 

• Specific: I want to improve my fitness by improving my strength and stamina by joining a gym and working out regularly.

• Measurable: I will track my progress by aiming to attend gym sessions three times a week for one hour each session.

• Achievable: This goal is realistic given my current schedule and health status. 

• Relevance & Reason

  1. Relevant: Improving my fitness is important for my overall health and well-being.

  2. Reason: My motivation for getting fit is to feel more energetic in my daily life and to build a stronger, healthier body, reducing the risk of health issues related to inactivity. 

• Time-bound: I aim to maintain this routine consistently for the next six months.

• The Feeling: I envision the sense of accomplishment and confidence I will feel with each completed workout, the increased energy levels, and the positive changes in my physical appearance and health. e.g. I have more energy every evening to actively engage with family or feel amazing as I receive compliments from my social circle or excited about shopping because I've dropped sizes etc. We need to visualise it. 

• The First 3 Actions: 

1. Research and select a gym that is convenient and well-equipped and sign up for membership within the next week.

2. Purchase necessary workout gear, including supportive shoes and comfortable exercise clothing.

3. Schedule my workouts by blocking out time on my calendar for gym sessions, starting next week. 

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By setting a SMART goal enhanced with F3, you create a goal that is not only clear and practical but also deeply connected to your personal motivations and emotions, with immediate steps to kickstart your journey towards fitness.

As we step into this year, let's rewrite our goal-setting strategy. Integrate reason, initiate with actionable steps, and imbue your goals with emotion. This isn't just about setting goals; it’s about setting ourselves up for a year of meaningful accomplishments.

We look forward to hearing your upgraded SMART goals in the comments box below.

• Cognitive Agility in sales is the ability to quickly adapt, think on one's feet, and effectively respond to diverse situations. It involves rapid problem-solving, tailoring approaches to unique client needs, and continuously integrating new information about products, technologies, and market trends into sales strategies.

• Emotional Intelligence - Emotional intelligence in sales is the capacity to recognize, understand, and manage one's own emotions, as well as the ability to empathize with clients' emotions. It plays a crucial role in building strong client relationships, effectively navigating negotiations, and handling rejections or challenging interactions.

• Physical Stamina - Physical stamina in sales refers to the ability to sustain energy and endurance throughout demanding work schedules, often involving long hours, extensive travel, or continuous client engagements. It's essential for maintaining focus and effectiveness in high-pressure situations, managing the physical demands of back-to-back meetings, and ensuring overall well-being.

Core Idea: Reasearch shows that exercise can materially imporve your abiity to perform on the job.

Key Discoveries

I’ve summarized latest research (along with references) that add more weight to the relationship between exercise and brain function.

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1. Neurogenesis through Exercise: Engaging in regular physical activities like running or swimming can lead to the creation of new brain cells, especially in the hippocampus. This not only boosts memory and learning but also enhances mood.

2. Exercise and Brain Volume: Aerobic exercises increase hippocampal size, crucial for spatial memory and cognitive function, preserving vital brain matter.

3. Better Sleep and Brain Health: Regular exercise improves sleep quality, aiding in memory consolidation and toxin removal from the brain – crucial for cognitive sharpness in high-stakes sales meetings.

4. Stress Reduction: Physical activity increases levels of norepinephrine and endorphins, helping manage stress and induce positive feelings, essential for maintaining focus and resilience in challenging sales scenarios.

Implications for Sales Professionals

• Enhanced Cognitive Function: Improved attention, memory, and executive functions through exercise can translate into sharper decision-making and strategic thinking in sales.

• Mood Regulation: The mood-boosting effects of exercise can help in maintaining a positive, engaging demeanour during client interactions.

• Stress Management: Regular physical activity is a powerful tool for managing the high-pressure environment of sales, keeping you calm and focused.

Recommendations

1. Incorporate Regular Exercise: Aim for a mix of aerobic and strength training exercises to maximize brain health benefits.

2. Prioritize Sleep: Use exercise as a tool to enhance sleep quality, crucial for mental sharpness.

3. Embrace a Holistic Approach: Remember, exercise is part of a bigger picture. Balance it with healthy eating and mindfulness practices for optimal performance.

Read my previous post to learn how high performers incorporate exercise as a way to level up their performance.

While significant strides have been made in understanding the neuroscience of fitness, there's still much to learn about how different exercises affect the brain and how variables like age, genetics, and initial fitness level influence these effects. Current research robustly affirms the substantial benefits of regular physical activity on brain health and cognitive function. This emphasizes the importance of integrating exercise into daily routines for holistic health benefits.

My Exercise Regimen

I have a gruelling work schedule as a founder of Skwill. I put in roughly 70 hours a week on work. I can honestly tell you that I wouldn’t be able to pull this off without my exercise regimen. If you need help to get started drop me a comment and I’ll do my best to suggest ways to incorporate this into your daily routine.

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1. Aerobic exercises - 3 times a week between boxing (group) and HIIT.

2. Strength exercises - 4 times a week usually weight training.

3. Flexibility exercises - 3 times a week usually Pilates.

4. Sleep - 8 hours (10PM lights out 6AM sunshine).

As a sales professional, embracing the neuroscience of fitness isn't just about physical health; it's about fine-tuning your brain for peak performance. By integrating regular exercise into your routine, you're not just taking care of your body but also empowering your greatest asset – your brain.

Drop your favourite exercises in the comments.