Why Subscribe?
Welcome to Built, Not Born
Understand Yourself. Live Better.
I’m Anoop George.
I’ve spent close to three decades building businesses, leading teams, working with technology and navigating the unpredictable world of human behaviour.
Along the way, I’ve experienced successes, failures, unexpected turns and moments that have made me question much of what I thought I understood about life.
And the more I’ve experienced, the more curious I’ve become.
Why do we think the way we do? Why do we repeat behaviours even when we know better? Why does success sometimes leave us feeling unfulfilled? What makes us happy, resilient, motivated or afraid?
And perhaps the biggest question of all:
How much of who we are is determined at birth, and how much can we change?
These questions led me to explore neuroscience, behavioural science, mental and physical wellbeing, and the fascinating relationship between our minds, bodies and everyday experiences.
That’s how Built, Not Born came about.
It’s a podcast and a collection of personal reflections, stories and occasional poems about the science and experience of being human.
I’m not a neuroscientist or psychologist. I’m simply someone who is fascinated by how we work, why we behave the way we do, and what science can teach us about ourselves.
What can you expect?
I explore five interconnected areas of being human:
Neuroscience: How our brains shape our thoughts, emotions, decisions and experiences.
Behavioural Science: Why we do what we do, even when it contradicts what we know.
Mental Wellbeing: Understanding our emotions, relationships, resilience and the pursuit of happiness.
Physical Wellbeing: Exploring the relationship between our bodies, minds, health and everyday habits.
Individual Performance: What helps us grow, adapt, learn and become better at the things that matter to us.
But don’t expect academic lectures or another collection of motivational advice. Most of what I share begins with something ordinary.
A conversation. A memory. A personal experience. Something I read. A question that refuses to leave my mind.
I connect these experiences with scientific ideas, question some of our assumptions and share what I discover. Sometimes there are answers. Often, there are more questions.
And I’m perfectly comfortable with that.
Why subscribe?
Because understanding ourselves might be one of the most valuable things we can do. To become more aware of why we think, feel and behave the way we do.
Through this publication, you’ll find:
Podcast episodes exploring the science and experience of being human.
Personal reflections inspired by experiences from my own life and the people I encounter.
Scientific insights that challenge conventional thinking and offer different perspectives on everyday life.
I don’t have a formula for living a better life. And I’m increasingly convinced that anyone claiming to have one probably hasn’t asked enough questions.
Stay curious
Subscribe to receive new reflections, stories and podcast episodes directly in your inbox.
Life isn’t a problem to be solved. It’s an experience to be understood.
Thanks for being curious with me!
Anoop George | Curious AG
Built, Not Born — Understand Yourself. Live Better.
